The Private Health Insurance Intermediaries Association (PHIIA) is a professional body established in 2002 to set and uphold standards for independent intermediaries, agents, and brokers selling private health insurance in Australia. The organization’s Code of Conduct, launched in 2015, aims to elevate the quality of service provided by its members and enhance industry standards. With a focus on professionalism and ethical conduct, PHIIA ensures that its members play a crucial role in helping Australians navigate the complexities of the health insurance landscape.
PHIIA members, who are experienced health insurance professionals, assist individuals and organizations in finding suitable health insurance policies tailored to their needs. By representing Australian health funds to a wide range of consumers and corporate entities, PHIIA members contribute to promoting understanding and accessibility within the health insurance sector. The organization’s commitment to excellence is reflected in the low rate of complaints received by the Private Health Insurance Ombudsman, highlighting the effectiveness of the Code of Conduct in maintaining industry integrity.
With a strong emphasis on customer service and expertise, PHIIA stands as a trusted resource for those seeking guidance in purchasing health insurance. By fostering a network of knowledgeable intermediaries, agents, and brokers, the association ensures that individuals and businesses receive personalized assistance in selecting the most suitable health insurance plans. Through its dedication to professionalism and industry best practices, PHIIA continues to play a vital role in promoting transparency and quality service delivery in the private health insurance market.