IDentity Property Buyers is a boutique Buyers Agency based in Melbourne, Ballarat, Geelong, and The Surf Coast, offering a range of services to assist residential property buyers. With a focus on saving clients money and maximizing returns, the agency works closely with buyers to understand their needs, find suitable properties, and execute purchases efficiently. Founded in 2019, IDentity Property Buyers aims to provide a specialized service to level the playing field for buyers in the real estate market, where sellers often have professional representation. The agency’s services include full property purchase assistance, negotiation, auction bidding, and portfolio planning.
Driven by a passion for real estate and backed by over 15 years of personal investing experience, IDentity Property Buyers is led by Greg Egerton, a qualified Property Investment Advisor and member of industry organizations such as the Property Investment Professionals of Australia. The agency’s commitment to professionalism and strategic guidance for buyers sets it apart in an industry where sellers traditionally have the upper hand. By offering free educational content through newsletters, IDentity Property Buyers aims to empower buyers with knowledge on purchasing tactics, market trends, investment strategies, and more.
As part of the National Buyers Agent Network, IDentity Property Buyers leverages valuable insights into various locations to ensure successful outcomes for clients. Greg Egerton serves as the Local Buyers Agents representative for Geelong Central & Surrounds, providing expert market insights and local area knowledge. With a philosophy centered on providing a personalized, professional, and strategic service for buyers, IDentity Property Buyers strives to help clients make informed decisions and secure quality residential properties tailored to their needs and goals.